Privacy Policy

Last updated: April 2026

This Privacy Policy describes how Throva ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on drinkthrova.com (the "Site") or otherwise communicate with us (collectively, the "Services"). "You," "your," and "yours" refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last Updated" date.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies you, relates to you, describes you, or can be associated with you.

Information We Collect Directly From You

The information you submit directly to us through our Services may include:

• Contact details including your name, address, telephone number, and email address.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, security questions, and other information used to ensure account security.
• Customer service information including information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to provide us with certain information about yourself directly. Failure to provide this information may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, IP address, and other information related to your interaction with the Services.

Information We Obtain From Third Parties

We may obtain information about you from third parties, including suppliers and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processing partners, which collect payment information (e.g., bank account information, credit or debit card number, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be processed in accordance with this Privacy Policy.

How We Use Your Personal Information

• Provision of Products and Services. We use your personal information to provide you with the Services, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, and providing other account-related features and functionality.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, for example, to send marketing, advertising, and promotional communications by email, SMS, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activity. If you choose to use the Services and create an account, you are responsible for maintaining the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information. If you believe your account has been compromised, please contact us immediately.
• Communicating With You and Improving the Services. We use your personal information to provide you with customer service and improve our Services.

Cookies

Like many websites, we use cookies on our Site. For specific information about the cookies we use to operate our Shopify store, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including remembering your actions and preferences), to perform analytics, and to better understand how users interact with the Services. We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to configure your browser to delete or reject cookies using your browser settings. Please keep in mind that deleting or blocking cookies may negatively impact your user experience and may cause some services, including certain features and general functionality, to malfunction or become unavailable.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for the purposes of fulfilling a contract, for legitimate purposes, and for other reasons subject to this Privacy Policy. These may include:

• Suppliers or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, order processing, and shipping).
• Business and marketing partners to provide you with services and advertising. Our business and marketing partners will use your information in accordance with their own privacy policies.
• When you ask us to disclose or otherwise consent to us disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or identifier integrations.
• With our affiliates or within our group of companies, in our legitimate interest to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or third parties.

We Do Not Sell Your Personal Information

We do not sell your personal information to third parties. We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or that we do not control, you should review their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on them.

Children's Privacy

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of 13. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request its deletion.

Security and Storage of Your Information

We implement reasonable security measures to protect your personal information. However, please be aware that no security measure is perfect or infallible, and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, including whether we need this information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights may only apply in certain circumstances, and we may in some cases refuse your request as permitted by law.

• Right of Access / Right to Know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to Deletion: You may have the right to request that we delete the personal information we hold about you.
• Right to Correction: You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Data Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances.
• Right to Opt Out: You may have the right to opt out of certain processing activities, including targeted advertising.
• Managing Communication Preferences: We may send you promotional emails, which you can opt out of receiving at any time by using the unsubscribe option in our emails. If you unsubscribe, we may continue to send you non-promotional emails, such as those related to your account or orders you have placed.

You can exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you if you exercise any of these rights.

State-Specific Privacy Rights

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. As stated above, we do not sell your personal information.

Other U.S. States

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights regarding their personal information. Please contact us to exercise any applicable rights.

International Users

Please note that we may transfer, store, and process your personal information outside of the country in which you live. Your personal information is also processed by employees and by third-party service providers and partners in those countries.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at Support@drinkthrova.com.